Sắp có thuốc "cải lão hoàn đồng"?

Nghiên cứu mới được kỳ vọng tạo ra loại thuốc giúp con người đánh bay các dấu hiệu lão hóa bằng cách biến tóc bạc thành đen, da nhăn nheo bỗng thành láng mịn.

Không nên ăn trưa triền miên với các món này

Nhiều người thích một bữa trưa đơn giản nhưng vẫn bổ dưỡng để cung cấp đủ năng lượng cho một ngày làm việc. Tuy nhiên, nhiều bữa ăn trưa lại có tác dụng ngược lại.

Hãy vứt ngay thứ này đi nếu không muốn rước ổ bệnh vào người!

Việc nằm mãi một tấm nệm mà không chịu thay mới có lẽ không phải là điều quá xa lạ với nhiều người. Thế nhưng bạn có biết rằng chính thói quen này sẽ khiến cả gia đình bạn phải trả giá do sức khỏe bị hủy hoại?

Lại thêm 2 người bị chó cắn đứt rời môi, lóc da bàn tay

BV Việt Đức vừa tiếp nhận thêm 2 trường hợp bị chó cắn khiến đứt rời môi, lóc da bàn tay. Trước đó, một bé gái cũng nhập viện này cấp cứu vì bị chó cắn nhưng không qua khỏi. Đây là điều đáng báo động khi thời gian gần đây liên tiếp xảy ra các vụ tai nạn thương tâm do chính vật nuôi trong nhà gây ra.

Thói quen đơn giản để ngừa kháng kháng sinh

Được đánh giá như vấn nạn sức khỏe nhức nhối, kháng kháng sinh gây tử vong cho hơn 700.000 người mỗi năm và làm gia tăng chóng mặt chi phí điều trị.

6 loại thuốc có thể gây mụn trứng cá

Đôi khi mụn trứng cá có thể xuất hiện bất kể bạn ở độ tuổi nào, có chế độ ăn uống và loại da như thế nào. Nếu bạn đang bị mụn trứng cá, hãy xem các thuốc bạn sử dụng có thể là nguyên nhân:

Những lợi ích sức khỏe không ngờ của quả nhãn

Nhãn là một trong những loại trái cây mùa hè được nhiều người yêu thích.

Khí oxy trị…rối loạn cương dương hiệu quả hơn cả Viagra

Các nhà khoa học Israel đã giúp nhiều quý ông bị rối loạn cương dương nặng khôi phục "bản lĩnh đàn ông" chỉ nhờ một ít khí oxy nguyên chất.

Môi suýt "nổ tung" vì đi bơm cho giống thần tượng

Nam thanh niên 24 tuổi rất hâm mộ ngôi sao Kylie-Jenner đã liên tục bơm môi suốt 8 năm để giống với thần tượng mà không để ý đến hậu quả.

Better Than Basics: Custom-Tailoring Your SEO Approach

Posted by Laura.Lippay

Just like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you’re better than that).

An analogy might be if you were a fitness coach. You have three clients. One is a 105lb high school kid who wants to beef up a little. One is a 65-year-old librarian who wants better heart health. One is a heavyweight lumberjack who’s working to be the world’s top springboard chopper. Would you consider giving each of them the same diet and workout routine? Probably not. You’re probably going to:

1. Learn all you can about their current diet, health, and fitness situations.
2. Come up with the best approach and the best tactics for each situation.
3. Test your way into it and optimize, as you learn what works and what doesn’t.

In SEO, consider how your priorities might be different if you saw similar symptoms — let’s say problems ranking anything on the first page — for:

1. New sites vs existing sites
2. New content vs older content
3. Enterprise vs small biz
4. Local vs global
5. Type of market — for example, a news site, e-commerce site, photo pinning, or a parenting community

A new site might need more sweat equity or have previous domain spam issues, while an older site might have years of technical mess to clean up. New content may need the right promotional touch while old content might just simply be stale. The approach for enterprise is often, at its core, about getting different parts of the organization to work together on things they don’t normally do, while the approach for small biz is usually more scrappy and entrepreneurial.

With the lack of trust in SEO today, people want to know if you can actually help them and how. Getting to know the client or project intimately and proposing custom solutions shows that you took the time to get to know the details and can suggest an effective way forward. And let’s not forget that your SEO game plan isn’t just important for the success of the client — it’s important for building your own successes, trust, and reputation in this niche industry.

How to customize an approach for a proposal

Do: Listen first

Begin by asking questions. Learn as much as you can about the situation at hand, the history, the competition, resources, budget, timeline, etc. Maybe even sleep on it and ask more questions before you provide a proposal for your approach.

Consider the fitness trainer analogy again. Now that you’ve asked questions, you know that the high school kid is already at the gym on a regular basis and is overeating junk food in his attempt to beef up. The librarian has been on a low-salt paleo diet since her heart attack a few years ago, and knows she knows she needs to exercise but refuses to set foot in a gym. The lumberjack is simply a couch potato.

Now that you know more, you can really tailor a proposed approach that might appeal to your potential client and allow you and the client to see how you might reach some initial successes.

Do: Understand business priorities.

What will fly? What won’t fly? What can we push for and what’s off the table? Even if you feel strongly about particular tactics, if you can’t shape your work within a client’s business priorities you may have no client at all.

Real-world example:

Site A wanted to see how well they could rank against their biggest content-heavy SERP competitors like Wikipedia but wanted to keep a sleek, content-light experience. Big-brand SEO vendors working for Site A pushed general, content-heavy SEO best practices. Because Site A wanted solutions that fit into their current workload along with a sleek, content-light experience, they pushed back.

The vendors couldn’t keep the client because they weren’t willing to get into the clients workload groove and go beyond general best practices. They didn’t listen to and work within the client’s specific business objectives.

Site A hired internal SEO resources and tested into an amount of content that they were comfortable with, in sync with technical optimization and promotional SEO tactics, and saw rankings slowly improve. Wikipedia and the other content-heavy sites are still sometimes outranking Site A, but Site A is now a stronger page one competitor, driving more traffic and leads, and can make the decision from here whether it’s worth it to continue to stay content-light or ramp up even more to get top 3 rankings more often.

The vendors weren’t necessarily incorrect in suggesting going content-heavy for the purpose of competitive ranking, but they weren’t willing to find the middle ground to test into light content first, and they lost a big brand client. At its current state, Site A could ramp up content even more, but gobs of text doesn’t fit the sleek brand image and it’s not proven that it would be worth the engineering maintenance costs for that particular site — a very practical, “not everything in SEO is most important all the time” approach.

Do: Find the momentum

It’s easiest to inject SEO where there’s already momentum into a business running full-speed ahead. Are there any opportunities to latch onto an effort that’s just getting underway? This may be more important than your typical best practice priorities.

Real-world example:

Brand X had 12–20 properties (websites) at any given time, but their small SEO team could only manage about 3 at a time. Therefore the SEO team had to occasionally assess which properties they would be working with. Properties were chosen based on:

1. Which ones have the biggest need or opportunities?
2. Which ones have resources that they’re willing to dedicate?
3. Which ones are company priorities?

#2 was important. Without it, the idea that one of the properties might have the biggest search traffic opportunity didn’t matter if they had no resources to dedicate to implement the SEO team’s recommendations.

Similarly, in the first example above, the vendors weren’t able to go with the client’s workflow and lost the client. Make sure you’re able to identify which wheels are moving that you can take advantage of now, in order to get things done. There may be some tactics that will have higher impact, but if the client isn’t ready or willing to do them right now, you’re pushing a boulder uphill.

Do: Understand the competitive landscape

What is this site up against? What is the realistic chance they can compete? Knowing what the competitive landscape looks like, how will that influence your approach?

Real-world example:

Site B has a section of pages competing against old, strong, well-known, content-heavy, link-rich sites. Since it’s a new site section, almost everything needs to be done for Site B — technical optimization, building content, promotion, and generating links. However, the nature of this competitive landscape shows us that being first to publish might be important here. Site B’s competitors oftentimes have content out weeks if not months before the actual content brand owner (Site B). How? By staying on top of Site B’s press releases. The competitors created landing pages immediately after Site B put out a press release, while Site B didn’t have a landing page until the product actually launched. Once this was realized, being first to publish became an important factor. And because Site B is an enterprise site, and changing that process takes time internally, other technical and content optimization for the page templates happened concurrently, so that there was at least the minimal technical optimization and content on these pages by the time the process for first-publishing was shaped.

Site B is now generating product landing pages at the time of press release, with links to the landing pages in those press releases that are picked up by news outlets, giving Site B the first page and the first links, and this is generating more links than their top competitor in the first 7 days 80% of the time.

Site B didn’t audit the site and suggest tactics by simply checking off a list of technical optimizations prioritized by an SEO tool or ranking factors, but instead took a more calculated approach based on what’s happening in the competitive landscape, combined with the top prioritized technical and content optimizations. Optimizing the site itself without understanding the competitive landscape in this case would be leaving the competitors, who also have optimized sites with a lot of content, a leg up because they were cited (linked to) and picked up by Google first.

Do: Ask what has worked and hasn’t worked before

Asking this question can be very informative and help to drill down on areas that might be a more effective use of time. If the site has been around for a while, and especially if they already have an SEO working with them, try to find out what they’ve already done that has worked and that hasn’t worked to give you clues on what approaches might be successful or not..

General example:

Site C has hundreds, sometimes thousands of internal cross-links on their pages, very little unique text content, and doesn’t see as much movement for cross-linking projects as they do when adding unique text.

Site D knows from previous testing that generating more keyword-rich content on their landing pages hasn’t been as effective as implementing better cross-linking, especially since there is very little cross-linking now.

Therefore each of these sites should be prioritizing text and cross-linking tactics differently. Be sure to ask the client or potential client about previous tests or ranking successes and failures in order to learn what tactics may be more relevant for this site before you suggest and prioritize your own.

Do: Make sure you have data

Ask the client what they’re using to monitor performance. If they do not have the basics, suggest setting it up or fold that into your proposal as a first step. Define what data essentials you need to analyze the site by asking the client about their goals, walking through how to measure those goals with them, and then determining the tools and analytics setup you need. Those essentials might be something like:

• Webmaster tools set up. I like to have at least Google and Bing, so I can compare across search engines to help determine if a spike or a drop is happening in both search engines, which might indicate that the cause is from something happening with the site, or in just one search engine, which might indicate that the cause is algo-related.
• Organic search engine traffic. At the very least, you should be able to see organic search traffic by page type (ex: service pages versus product pages). At best, you can also filter by things like URL structure, country, date, referrers/source and be able to run regex queries for granularity.
• User testing & focus groups. Optional, but useful if it’s available & can help prioritization. Has the site gathered any insights from users that could be helpful in deciding on and prioritizing SEO tactics? For example, focus groups on one site showed us that people were more likely to convert if they could see a certain type of content that wouldn’t have necessarily been a priority for SEO otherwise. If they’re more likely to convert, they’re less likely to bounce back to search results, so adding that previously lower-priority content could have double advantages for the site: higher conversions and lower bounce rate back to SERPs.

Don’t: Make empty promises.

Put simply, please, SEOs, do not blanket promise anything. Hopeful promises leads to SEOs being called snake oil salesmen. This is a real problem for all of us, and you can help turn it around.

Clients and managers will try to squeeze you until you break and give them a number or a promised rank. Don’t do it. This is like a new judoka asking the coach to promise they’ll make it to the Olympics if they sign up for the program. The level of success depends on what the judoka puts into it, what her competition looks like, what is her tenacity for courage, endurance, competition, resistance… You promise, she signs up, says “Oh, this takes work so I’m only going to come to practice on Saturdays,” and everybody loses.

Goals are great. Promises are trouble. Good contracts are imperative.

Here are some examples:

• We will get you to page 1. No matter how successful you may have been in the past, every site, competitive landscape, and team behind the site is a different challenge. A promise of #1 rankings may be a selling point to get clients, but can you live up to it? What will happen to your reputation of not? This industry is small enough that word gets around when people are not doing right by their clients.
• Rehashing vague stats. I recently watched a well-known agency tell a room full of SEOs: “The search result will provide in-line answers for 47% of your customer queries”. Obviously this isn’t going to be true for every SEO in the room, since different types of queries have different SERPS, and the SERP UI constantly changes, but how many of the people in that room went back to their companies and their clients and told them that? What happens to those SEOs if that doesn’t prove true?
• We will increase traffic by n%. Remember, hopeful promises can lead to being called snake oil salesmen. If you can avoid performance promises, especially in the proposal process, by all means please do. Set well-informed goals rather than high-risk promises, and be conservative when you can. It always looks better to over-perform than to not reach a goal.
• You will definitely see improvement. Honestly, I wouldn’t even promise this unless you would *for real* bet your life on it. You may see plenty of opportunities for optimization but you can’t be sure they’ll implement anything, they’ll implement things correctly, implementations will not get overwritten, competitors won’t step it up or new ones rise, or that the optimization opportunities you see will even work on this site.

Don’t: Use the same proposal for every situation at hand.

If your proposal is so vague that it might actually seem to apply to any site, then you really should consider taking a deeper look at each situation at hand before you propose.

Would you want your doctor to prescribe the same thing for your (not yet known) pregnancy as the next person’s (not yet known) fungal blood infection, when you both just came in complaining of fatigue?

Do: Cover yourself in your contract

As a side note for consultants, this is a clause I include in my contract with clients for protection against being sued if clients aren’t happy with their results. It’s especially helpful for stubborn clients who don’t want to do the work and expect you to perform magic. Feel free to use it:

“Consultant makes no warranty, express, implied or statutory, with respect to the services provided hereunder, including without limitation any implied warranty of reliability, usefulness, merchantability, fitness for a particular purpose, noninfringement, or those arising from the course of performance, dealing, usage or trade. By signing this agreement, you acknowledge that Consultant neither owns nor governs the actions of any search engine or the Customer’s full implementations of recommendations provided by Consultant. You also acknowledge that due to non-responsibility over full implementations, fluctuations in the relative competitiveness of some search terms, recurring changes in search engine algorithms and other competitive factors, it is impossible to guarantee number one rankings or consistent top ten rankings, or any other specific search engines rankings, traffic or performance.”

Go get 'em!

The way you approach a new SEO client or project is critical to setting yourself up for success. And I believe we can all learn from each other’s experiences. Have you thought outside the SEO standards box to find success with any of your clients or projects? Please share in the comments!

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Nếu không muốn tổn thọ, hãy vứt đi ngay những thứ này

Đôi khi, chính những vật dụng quen thuộc bạn sử dụng hằng ngày lại là nguyên nhân của nhiều loại bệnh tật nguy hiểm. Vì vậy, hãy sẵn sàng bỏ đi 7 món đồ này để tăng cường sức khỏe cho bản thân và gia đình.

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Bệnh viện Hoàn Mỹ Vạn Phúc 1 vừa cắt bỏ thành công khối u nang cho một phụ nữ mang gần 30 năm nhưng không phẫu thuật, chỉ uống thuốc giảm đau.

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Vitamin đóng vai trò quan trọng đối với hoặt động chức năng của cơ thể, ảnh hưởng lớn tới sức khỏe. Có nhiều loại vitamin và mỗi loại có vai trò khác nhau trong cơ thể. Thực phẩm là nguồn bổ sung vitamin chính do cơ thể không thể tự sản xuất vitamin. Vitamin B là một trong nhũng loại vitamin thiết yếu của cơ thể.

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Quý ông thờ ơ với những dấu hiệu này sẽ có nguy cơ mắc bệnh nguy hiểm

Nam giới thường nghĩ các biểu hiện sau đây là do tuổi tác hoặc cơ thể mệt mỏi nhưng sự thật không phải như vậy.

Ung thư thêm nặng do người bệnh kiêng ăn

Bệnh nhân ung thư rất dễ suy dinh dưỡng, điều này kéo dài thời gian điều trị và dễ có nguy cơ gây biến chứng.

Nhiều nam giới cũng… muốn khóc sau khi "yêu"

Có tới 41% nam giới từng trải qua cảm giác hụt hẫng, buồn bã, cần được vỗ về sau cuộc "yêu"

Trẻ sơ sinh tử vong vì cắt rốn ở nhà

Chiều 29/7, Bệnh viện Đa khoa Lạng Sơn cho biết, bé Phún Văn L, 6 ngày tuổi, dân tộc Dao, trú tại thôn Khe Luồng, xã Kiên Mộc, huyện Đình Lập, tỉnh Lạng Sơn - bệnh nhi từng được người thân tự cắt rốn bằng kéo và bị nhiễm trùng đã không thể qua khỏi.

Nếu hay dùng thuốc Paracetamol, bạn nên đọc bài này

Paracetamol là một thuốc được sử dụng rất phổ biến để giảm đau và hạ sốt. Tuy là thuốc rất phổ biến và thông dụng nhưng Paracetamol cũng có rất nhiều tác dụng phụ mà bạn chưa chắc đã biết

Thực phẩm tăng chất và lượng tinh binh

Trong những năm gần đây, muộn con trở thành một vấn đề khá nóng đối với nhiều cặp vợ chồng. Nguyên nhân do nam giới phần nhiều vì chất lượng và số lượng tinh trùng không bình thường.

Muốn sống lâu trăm tuổi, nên thường xuyên làm những điều này trước 10h sáng

Nếu bạn muốn cải thiện sức khỏe, hãy chú ý đến các thói quen mà một người sống lâu và khỏe mạnh thường làm trước 10 giờ sáng mỗi ngày.

Mùa hè ảnh hưởng tích cực tới kích cỡ của cậu nhỏ

Các bác sĩ cho biết nhiệt độ cao vào mùa hè ảnh hưởng tích cực tới kích cỡ “cậu nhỏ”của đàn ông.

“Tinh trùng làm đẹp da”: Những lời đồn nguy hại

Tinh dịch được phóng ra trong quan hệ tình dục khi người đàn ông đã đạt khoái cảm. Tinh dịch có chứa tinh trùng và được biết đến với chức năng chính là thụ tinh. Song, không ít chị em truyền tai nhau tinh trùng có thêm chức năng mới là làm đẹp da. Vậy thực hư tác dụng này thế nào?

Liệu có thể có em bé sau khi điều trị ung thư hay không?

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Những loại rắn cực độc ở Việt Nam, cách sơ cứu khi bị rắn cắn

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Từ vụ bé gái tử vong do chó ngao cắn, cảnh giác với mối nguy hại khi nuôi thú cưng

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2 bé trai bị chó cắn thương tâm, sâu tận xương

2 cháu bé bị chó cắn thương tâm được đưa tới bệnh viện với vết cắn nham nhở, sâu hoắm đến tận xương trên tay. Cả 2 trường hợp bị thương rất nặng này đều do chó nhà gây ra.

"Chuyện ấy" giúp con người sống thọ hơn như thế nào?

Quan hệ tình dục không chỉ là bản năng mà nó còn được coi là liều thuốc miễn phí giúp con người kéo dài tuổi thọ.

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Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

• Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.
• Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."
• Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

• Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.
• Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.
• Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

• Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.
• There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

• What are these pages doing?
• How many backlinks do they have?
• How much content do they have?
• Do they load fast?
• What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

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